Charities are having a hard time with more than a third of people in the UK giving less to charity than they did before the recession. Which might not be too surprising, however a survey carried out by independent research company markettiers4dc indicated that 35% are giving less because of the economic downturn and 4% have stopped giving completely. A small chink of sunshine in this blackened sky is that 8% said they were giving more.
It is interesting to note that when asked to choice which from a list of suggestions would encourage them to give 75% chose not having to commit to regular donations and 60% chose donating privately without anyone knowing they were doing so.
A different set of research shows that organisations applying for a “Reaching Communities” grant from the Big Lottery Fund have a less that 10% chance of success!
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