Donation instead of company Christmas Card

As we come up to the Christmas holiday I’m sure you are thinking of ways to thank your suppliers and customers and encourage them for 2012. I have found that the traditional company Christmas card gets lost amount the mountain of others. The recipient does not remember receiving yours or even notices if they don’t. There is also the environmental impact to consider! If you make a donation to The Rainbow Centre instead of sending cards you have an opportunity to contact your customers, suppliers and prospects letting them know what you are doing. This stands out, giving you a much higher profile.

I would suggest sending an e-mail with a little bit of design with the following wording;

Dear ( supplier, customer, prospect name here)
( your company name) would like to take this opportunity to wish you a Very Merry Christmas and a Happy New Year.
We have chosen not to send Christmas cards this year, but are instead making a donation to The Rainbow Centre. We will be able to make a donation of £ ( this can be calculated to include the card and postage costs). ( You might like to add ):We have decided to round up / match this to bring the donation to £xx.
It would be a wonderful gift to the children and adults supported by Rainbow if you would join me in this alternative to Christmas cards.
The Rainbow Centre is one of the region's major charities and exists to support children and adults with neurological problems. Please take a few moments to view their website at www.rainbowcentre.org
We would like to wish you a relaxing Christmas and New Year and a prosperous 2012.
Kind regards

I do hope you will want to support us in this way.