Marketing Mentor

A colleague has asked me to pose a question to businesses large and small.....

Do you know what role a mentor fulfils? Specifically would you consider using a marketing mentor to improve your organisational and personal business performance? Perhaps an expert who would come in each month to work with the MD/Chief Exec to progress strategic plans or perhaps work with an inexperienced marketing team to get them working more effectively?

Would their membership of the Chartered Institute of Marketing be important to you? Do you understand what membership means?

Any thoughts would be welcome including the price you would pay for such a service?

A jolly good "fellow"!

Yesterday I received my certificate showing that I have been elected a Fellow of The Chartered Institute of Marketing (FCIM). The Institute is the world’s largest professional body for marketing and business development.
I have been a member of the CIM for 12 years, and as you know I’m passionate about professionalism within the voluntary sector. I believe that charities must be run in a businesslike manner and prove to their benefactors that they are managed in both a cost-effective and efficient way. During these challenging economic times those who work within charities need to be savvy marketers and be evermore ready with a business plan and proof of where public donations are being spent.