The best minute of your business life or getting a brilliant networking sixty seconds

Many networking groups give their members and visitors just sixty seconds to put themselves across. So how do you make the most of this VERY short time to do what's also known as the elevator pitch on the basis that if you met your best prospect in a lift how would you get your message over in the time it would take to get to the 6th floor?


Some points to consider from my experience of good and bad pitches;

• Be passionate and enthusiastic about your business
• Smile
• Make good eye contact with everyone in the room, although don’t just rotate your head from side to side
• Humour can work well, if you can build it in naturall
• Be clear about your USP
• Use props
• The word "help" is very powerful - "I would like your help to find new clients..."
• The word "imagine" is very powerful - "Imagine you are facing a new business challenge..."
• Remember your VITAL call to action - "This week I am looking for.."
• Plan your elevator pitch rather than making it up on the spot
• Vary your pitches each time you deliver
• Facts tell, stories sell

Some years ago I attended a one day networking conference and got some inspiration for structuring my 60 seconds in the form of two suggested templates which might be helpful to you:

Hello my name is...
I help people...
And this is really good for them because...
I did this with (success story)...
Which went really well because...
So this week I would like to speak to ... and I want you to say...to them

OR

My name is...
I work with...
Who have a problem with...
Because what I do is...
Which helps them...
For example (success story)...
The person I would like to speak to is ...as I want you to say...to them

When we stand up and deliver our elevator pitch we sometimes forget that communication is a two way process. In fact it is a flawed process since one study concluded that:

• we hear half of what is said
• we listen to half of what we hear
• we understand half of that
• we believe half of that
• and remember only half of that!

...hence the reason why you need to explain yourself clearly when you rely heavily on word of mouth recommendation. Think of your networking time as a relay race with your 60 seconds being the baton that passes from you to a group member and from that member to their contacts. The better your pitch the easier it will be for others to spread the word on your behalf.

Leadership and communication

Communication, like charity, must begin at home.

All communication should flow uninterrupted around an organisation, like blood through the body. If the flow is blocked, damage soon occurs. CEOs today must lead through more personal and direct communication to harness both internal and external support and turn their vision into reality.

I think it is necessary to radically rethink how the CEO educates and enthuses their organisation with their vision. The CEO must remember that leaders empower their followers, that every one of their employees is their ambassador. They must also be aware that their reputation can make or break the reputation of their organisation and that there is usually a gap between perceptions and reality!

For me these quotes sum it all up;

“It is hard to look up to a leader who just keeps his ear to the ground”

“Leaders have a vision of a better future, they feel strongly about the need to go there”

“There go my people. I must find out where they are going, so that I can lead them there”

This all revolves around the basic belief that companies must put their people, not their customers, first. Leadership is doing the right things and management is doing things right!
Leadership is about impact and impact can only be achieved by communicating effectively and by moulding a positive image. In my view good communication is about;

• Shaping and influencing opinion
• Sharing information and views
• Inspiring and re-assuring
• Being honest and transparent
• Building trust and co-operation
• Listening, listening and listening…

Please add to, improve or comment on this list.

Fundraising in hard times

As bad as this economic downturn has been for us all, chairites who survive will have learned lessons that will prove invaluable later, whether times are good or times are bad. Here are some tips I have collected over the past few years.

I’d be interested in hearing your experiences.

Which ones have you tried?

Can you add to the list?

1. Don't become or sound desperate.Instead, emphasise to your donors that every year, good or bad, your needs continue. Don't talk about grand plans for expansion, but do talk about solid plans for today. Don't lose your enthusiasm and optimism about your cause. Donors will notice and pull back if they think that you, the fundraiser, have doubts.
2. Prove that you are responsible. Let your donors know that you are doing your part by being financially responsible. Cut costs where you can, make sure you have good controls in place, and that you are examining marginal programs. Keep your money safe and avoid risky investments. Don’t do an Iceland!
3. Don't give up on your corporate and cause-marketing activities. Gifts may decrease, but keep your corporate contacts strong. It is very hard to get back on the corporate charitable list if you are dropped. Avoid this by staying visible, and keep cultivating your contacts within the company. Likewise, don't give up on cause-related marketing. Companies are finding that these activities pay off for them with consumer loyalty. Remember too that just because a company's stock price has been depressed doesn't mean that it is not a strong company. Look at the balance sheet to identify companies that are in a good position, and that will likely come back strong from the economic meltdown.
4. Diversify your funding sources by identifying all types of financial support. Avoid depending on one or two major donors or trusts. Most charitable giving is made up of small donations. If you are not doing direct mail to a large base of supporters, start working toward doing so. Use the Internet to reach more people. The cost is low so that donations can be smaller. Those add up quickly. Explore payment options with low transaction costs and online donation sites.
5. Put your fundraising programs under the microscope. Determine which fundraising programs work best and are the most efficient in terms of resources. Then cut the least efficient ones and shift those resources to the ones that are doing the most good. Maybe that big special event eats up precious time and resources for very little return. Or the promotion you started last year just doesn't seem worth the time and effort. But, don't let the money and volunteer time you use in those efforts just dissipate. Put them to use by expanding the annual campaign or making more major donor calls or doing another planned giving seminar.
6. Don't pull the plug on major campaigns, but do slow down. If you were starting a capital campaign when the economic crisis hit, don't stop. But do slow down. Recognise that getting those lead gifts in the size you want will take longer and be dependent on how the economy is doing. If you ask for a multi-year gift, and the donor resists, fall back to asking for part of that gift now, and plan to go back later for the rest. Donors are understandably shy about making long-term commitments in this economic environment.
7. Keep up your marketing and PR. Building buzz about your good work will help you with your donors. The more they know and see your name about, the more likely they are to contribute to your cause. Got PR professionals on your board or committees? Seek their advice before you launch anything big. Let them organize a PR/Marketing Committee that might bring in other professionals to help. See if their firms can do pro bono work or work at a discount. This kind of help is really priceless.

The frustration with meetings!

I get very frustrated when I go to meetings and find that the other people there aren’t really there at all. They spend an inordinate amount of time thinking their own thoughts. They are not prepared for the meeting and they think that by repeating a point already made they will show that they are contributing. However, by far the biggest frustration is the lack of listening. Although most business leaders will say that listening is extremely important, research indicates that we actually spend 75% of our time not listening and when we do listen we only recall about 25% – 50% of what is said, even when we really pay attention!

So what are we actually listening to when we listen? Only 10% of our message is communicated through words, while 50% is our body language and 40% is the tone of our voice. That is one of the reasons why communication via the telephone is fraught with misunderstanding.

Coming back to the problem of really attending meetings here are some points to consider;

• During the meeting be aware of how often you are not thinking about what others are saying rather thinking about your relationship to them and how valid their contribution is. Put this judgement to one side and concentrate without preconceptions,
• Be aware when your mind is drifting off on your inner conversation and make the effort to focus on the speaker’s body language, tone and words,
• Notice how your mind jumps to conclusions or want to “make a point” rather than listen and understand. Which is more interesting: understanding what the other person is trying to say or making your own point?
• Take note of yours and other people’s physical gestures, as this tells you a lot about their attitude and readiness to listen too.
• Notice when someone’s words say one thing and their tone of voice conveys a different message. Which message has a greater impact on you?
• Above all be curious, when appropriate, asking questions and probing to better understand and clarify what others are saying rather than trying to second guess them or jump in to make your point.

Season's Greetings

I received the following from a good friend of mine who runs a great marketing company ( www.rwpgroup.com ). I was so impressed with the message I thought I'd reproduce it in full. I hope you enjoy it as much as I did;

May I take this opportunity to thank you for your custom in 2008 and may I wish you and your loved ones a very merry Christmas. As yet another year has come to an end it gives us all a time to reflect on how well we have performed both as individuals and as a business. There is nothing like smaller budgets, job insecurities, increased competition and a shrinking market to focus the mind. For me, one of the high points of 2008 was (apart from getting married!) the election of Barack Obama. This must be one of the most amazing elections in American history. A year ago what odds would you have given to a black man with the middle name Hussein, a first generation immigrant, of winning the 2008 US presidential campaign? How about zero? Yet he did it... and he did it through superior messaging and organising. It is funny how often the 'secret' to these things is communication. He had no rich family money like John Kennedy or George Bush to help pave the way. He raised his own finances. He managed to get a whole nation to buy into his brand and support his vision. Whatever you think about his politics, it's an accomplishment of epic proportions. My hat's off to the man. So how did he do that? Well, I am no expert on American politics but he found new 'markets', those people that had felt over looked and unmotivated. He communicated with people in a tone and manner they could understand and he connected. More than 120 million voted, and Obama won more votes than anyone else in U.S. history. Obama won 54% of Catholics, 66% of Latinos, 68% of new voters — a multicultural, multigenerational group that never before had been persuaded to vote in such numbers.So what can we learn from this. Communication is king. Sure, you need an excellent proposition but if no one hears you, you are not going very far. Keep your current customers. Remember if you are not talking to them your competitors usually are. Use different marketing channels. Barack Obama used everything available to him, advertising, web, e-mails, texting, word of mouth, member get member schemes, PR, direct mail, sales promotions and the Barack brand'. Know what your company stands for and let people know the benefits. Remember this is a time when all things are possible. Have a great Christmas. Best Wishes,John

Award winners are Ambassadors

I see a lot of opportunity in the charity world to be clapped on the back for your achievements. Throughout the year there are a number of award ceremonies accompanied by expensive dinners. The larger charities “invest” donor money to attend and reap the reward of a gong or two. The smaller charities are disenfranchised by not being able to afford to attend and the socially aware stay away. I can not think that there are many donors who would be happy if they knew that their donation was used to fund a night out! Sadly these awards seem to be focused on celebration rather than developing a better sector.
When someone receives an award, for say a well run lobbying campaign, there should be some commitment to share their knowledge and experience. Rather than just stand up once to collect the shinny peace of Perspex they should commit to stand up a number of times throughout the coming year and pass on why they where chosen for the award. I would like to see an award ceremony change the way they do things to include this ambassadorial role. I’m sure that some people will then turn down the award but then we will know who are only after self engrandesment!