To communicate effectively, leaders require great strategy, implementation and ideas. Communication defines your image and image is everything, not just what you say, but the way in which you say it. Image is only half the battle, images get you noticed and make people listen to you but it is substance that holds their attention.
The key attributes of great leaders are;
· Belief in oneself. They are known for their position and respected for their stance.
· They are decisive with an ability to transcend risks through sound judgement.
· They are also skilled communicators, which is essential to inform and enthuse in a simple, consistent way.
· Being responsible the buck stops with them. Leaders don’t blame their followers for their failings.
· They are intuitive, with an instinctive grasp of their follower’s moods and ability to predict and pre-empt future events.
· They are one step ahead, not two!
So, why does the public not know the names of more CEOs of voluntary organisations? Why are not more CEOs of voluntary organisations sitting in the House of Lords? Why are not more CEOs of voluntary organisations non-executive directors of private sector organisations? And why do we so rarely hear or see CEOs of voluntary organisations interviewed on the news?
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