Yesterday I received my certificate showing that I have been elected a Fellow of The Chartered Institute of Marketing (FCIM). The Institute is the world’s largest professional body for marketing and business development.
I have been a member of the CIM for 12 years, and as you know I’m passionate about professionalism within the voluntary sector. I believe that charities must be run in a businesslike manner and prove to their benefactors that they are managed in both a cost-effective and efficient way. During these challenging economic times those who work within charities need to be savvy marketers and be evermore ready with a business plan and proof of where public donations are being spent.