All communication should flow uninterrupted around an organisation, like blood through the body. If the flow is blocked, damage soon occurs. CEOs today must lead through more personal and direct communication to harness both internal and external support and turn their vision into reality.
I think it is necessary to radically rethink how the CEO educates and enthuses their organisation with their vision. The CEO must remember that leaders empower their followers, that every one of their employees is their ambassador. They must also be aware that their reputation can make or break the reputation of their organisation and that there is usually a gap between perceptions and reality!
For me these quotes sum it all up;
“It is hard to look up to a leader who just keeps his ear to the ground”
“Leaders have a vision of a better future, they feel strongly about the need to go there”
“There go my people. I must find out where they are going, so that I can lead them there”
This all revolves around the basic belief that companies must put their people, not their customers, first. Leadership is doing the right things and management is doing things right!
Leadership is about impact and impact can only be achieved by communicating effectively and by moulding a positive image. In my view good communication is about;
- Shaping and influencing opinion
- Sharing information and views
- Inspiring and re-assuring
- Being honest and transparent
- Building trust and co-operation
- Listening, listening and listening…
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